Anatomy of a Google Customer
Search intent → Google surfaces → website → conversion → CRM → revenue attribution.
Interactive explainer liveCourse Architecture • Implementation Index
Build the entire customer acquisition system.
The Market King Pro curriculum follows one lead all the way through the marketing machine: how the customer arrives, how the journey is tracked, how the lead enters the CRM, and how automation turns missed opportunities into revenue.
Core Series4
Customer Origins10
System OutcomeRevenue
Current BuildIn Progress
01Customer OriginWhere did they discover you?02TrackingCan we prove what happened?03CRMWhat happens after the lead?04AutomationHow do we recover & close?
01
Series One
Anatomy of a Customer
Follow customers from first discovery to conversion and finish every episode by showing how the source is identified and attributed in GA4.
Production Started
Yelp Customer
Discovery, reviews, profile interaction, referral traffic, lead capture and attribution.
AI Customer
AI discovery and recommendation → branded research → site visit → conversion.
Organic Customer
Search query → organic result → content/service page → conversion → GA4 organic attribution.
Maps Customer
Local intent → map pack → Business Profile → call/directions/site → conversion.
Social Customer
Content/ad exposure → profile engagement → click/DM → conversion and attribution.
Paid Advertising Customer
Campaign → ad → landing page → lead → offline outcome and revenue feedback.
Referral Customer
Word of mouth/partner referral → direct or tracked visit → lead → source capture.
Review-Driven Customer
Reputation discovery → review validation → branded action → conversion.
Returning Customer
Prior relationship → repeat discovery/direct visit → new conversion → lifetime value.
Lead Magnet
Customer Journey Attribution Map: a worksheet businesses can use to identify where customers originate and where attribution breaks.
View Episode 0102
Series Two
Anatomy of Tracking
Turn invisible customer behavior into reliable measurement—from tags and events to calls, forms, attribution and closed revenue.
Mapped
Tracking Foundations
GA4, GTM, Google Ads, source/medium, UTMs and the measurement architecture.
Form Tracking
Successful submissions, thank-you events, enhanced conversions and deduplication.
Call Tracking
Website calls, ad calls, dynamic numbers, source persistence and qualified calls.
UTMs & Source Persistence
Preserve acquisition data as a visitor moves through pages, forms and systems.
GA4 Attribution
First user, session source, attribution models and interpreting multi-touch journeys.
Offline Conversion Tracking
Send qualified leads, opportunities and closed revenue back to acquisition platforms.
Lead Magnet
Lead Tracking Integrity Test: diagnose whether calls, forms and campaign attribution can actually be trusted.
Test Tracking03
Series Three
Anatomy of a CRM
Show what must happen after conversion so a marketing lead becomes an accountable sales opportunity instead of disappearing into an inbox.
Mapped
Lead Capture
Create one clean contact record with source, campaign, service and conversion context.
Pipeline Design
New lead → contacted → qualified → estimate → won/lost with clear definitions.
Speed to Lead
Ownership, alerts, response-time measurement and routing the right lead to the right person.
Qualification
Separate raw inquiries from legitimate sales opportunities and capture why leads fail.
Revenue Attribution
Connect opportunity value and closed revenue back to the marketing source that created it.
CRM Feedback Loop
Use sales outcomes to improve bidding, targeting, content and budget allocation.
Lead Magnet
CRM Pipeline Blueprint: a ready-to-model pipeline with stages, required fields and attribution checkpoints.
Asset to build04
Series Four
Anatomy of Follow-Up Automation
Build the automated layer that responds instantly, keeps leads warm, recovers missed opportunities and creates a measurable follow-up system.
Mapped
Instant Response
Trigger confirmation and first-contact workflows the moment a qualified inquiry arrives.
SMS + Email Sequences
Coordinate useful multi-channel follow-up without creating spam or duplicate outreach.
Missed Call Recovery
Automatically acknowledge missed calls and create a path back to conversation.
Estimate Follow-Up
Prevent quoted opportunities from silently dying after the first sales conversation.
Review & Referral Automation
After successful service, request feedback and create ethical referral opportunities.
Reactivation
Re-engage old leads and prior customers based on lifecycle, intent and timing.
Lead Magnet
7-Day Follow-Up Automation Template: a visual sequence showing triggers, messages, waits, exits and CRM stage updates.
Asset to buildImplementation Standard
Every episode ships with the system.
✓Educational video / visual explainer
✓Real customer journey or practical example
✓What should be measured and why
✓Tool/platform implementation walkthrough
✓Failure points and audit checklist
✓Next-series bridge so the curriculum stays connected
Course Outcome
One connected revenue machine.
By the end, a business owner should be able to answer four questions with evidence: Where did this customer come from? Did we track them correctly? What happened after they became a lead? What system followed up until the opportunity was won or lost?
This index is the implementation source of truth. As videos, templates and tools are completed, their status and links can be updated here so the course does not drift from the original architecture.