01
Intent
The customer realizes they have a problem and searches Google.
Query: “foundation repair near me”
Customer Intelligence • Google Journey
One customer.
Every touchpoint.
See how a stranger becomes a lead, a lead becomes a sale, and a sale becomes measurable revenue. This is the anatomy of a modern Google customer—from intent to conversion to closed business.
First TouchGoogle Search
Touches to Convert6
Time to Lead3d 14h
Customer Value$4,800
Customer Ecosystem
ONE
CUSTOMER
CUSTOMER
GOOGLE
SEARCH
SEARCH
GOOGLE
ADS
ADS
WEBSITE
REMARKETING
PHONE / FORM
CRM / SALE
Interactive Customer Journey
From search to revenue
Click a stage to inspect what the customer is thinking, what marketing is doing, and what should be measured.
02
Discovery
They see paid ads, Maps, organic results, reviews and competitors.
Impressions: 7 exposures
03
Evaluation
They visit the website, compare services and look for proof.
Session: 3m 42s
04
Return Visit
They leave, then return through remarketing or another search.
Touches: 4 before lead
05
Conversion
The customer calls, submits a form, books or purchases.
Lead Value: $175
06
Sales Process
The lead enters the CRM and gets contacted, qualified and quoted.
Close Rate: 28%
07
Revenue
The opportunity closes and marketing can finally connect spend to revenue.
Revenue: $4,800
Stage 01 • Intent
The customer has a problem before they know your brand exists.
Google captures demand at the moment the customer expresses intent.
- Capture the real search term, not only the keyword.
- Separate high-commercial-intent searches from research traffic.
- Know whether the search came from inside your service area.
What Atlas / MKP Should See
Search intent detectedCommercial local-service query with high purchase intent.
Attribution begins hereSource, campaign, search term, device and landing page should persist through conversion.
Optimization questionAre we buying the searches most likely to become profitable customers?
Conversion Funnel
Where customers disappear
The point is not just to drive traffic. It is to identify where value leaks out of the acquisition system.
Economic View
The real conversion is revenue.
Ad spend$8,200
Leads83
Cost / lead$98.80
Customers23
Cost / customer$356.52
Revenue$110,400
Revenue / ad dollar13.46×
Single Customer Timeline
What one conversion actually looks like
Google Search“foundation repair near me” → sees paid ad + Maps listing.
First Website VisitViews service page, financing section and reviews. No conversion.
Return via Organic SearchSearches company name after comparing two competitors.
Remarketing ExposureSees reminder ad while browsing elsewhere.
Google Ads Return ClickReturns directly to the service landing page.
Phone Call ConversionDynamic call tracking attributes call to Google Ads journey.
CRM Qualified OpportunitySales rep marks homeowner qualified and schedules inspection.
Closed Customer$4,800 job. Revenue is tied back to the original acquisition journey.